Brand & Visual Identity: We developed a new corporate identity, including a logo and color palette that reflects the unique geography and landscape of the Alcarria region.
Corporate Website: We created a website focused on institutional communication, transparency, and providing resources for members.
Tourism Website: We designed a separate tourism platform with a visual, intuitive user experience to promote the cultural and natural heritage of the region.
Print Collateral: We also produced tourist maps for distribution at local information centers.
Illustrations & Professional Photography: We created unique illustrations and a comprehensive photo reportage of the most emblematic monuments and towns to highlight the area’s tourist appeal. These visuals were used on both the tourism website and the tourist maps.
